Focused child
Attention, not abundance
A small, well-chosen set helps a child settle and go deep — the kind of play that builds focus, patience and imagination.
Our story · UAE family businessA few great toys at a time.
A few great toys at a time.
Made to last.
KIDDOS began at a UAE kitchen table, between two parents and far too many toys. We wanted fewer, better things — premium wooden and Montessori toys our kids would actually return to. So we built a way to rent a small, considered set, then swap for a fresh set every month.
Founded in Dubai byDirk de Wit and Xinuo Chen
Premium toy rental250+ families renting toys monthly
What we believe
Childhood needs room to breathe — fewer, better toys, and the time to truly explore each one.
Intentional parent
Chosen with care
Premium brands, cleaned to a hospital standard, matched to your child's stage — so every toy in the home earns its place.
Calm home
Less clutter, more play
New toys arrive only when the old ones go back — so the playroom stays light, and so does your weekend.
Our principles
The toys that raise curious kids.
We design every part of KIDDOS around one belief: children play more deeply with less. Research backs it — and so do the families who rent from us.
01
Fewer, by design
A University of Toledo study found toddlers with four toys played longer and more creatively than those with sixteen. We build around that idea — not against it.
02
Premium, always
Over 30 premium brands — Grimm's, PlanToys, Montessori essentials — chosen to last and to be loved, never disposable.
03
Spotless, every time
Hospital-grade cleaning on every single toy, every piece counted, sealed in its own cotton bag before it reaches your door.
04
New every month
Not more toys — the right next ones. Swap for a fresh set each month, and the home stays calm in between.
Behind the scenes
Care you can feel in the bag.
Every toy passes through the same considered routine before it reaches your child.
Step one
Inspect & count
Every returned toy is checked by hand — each piece counted, condition assessed, and sorted before anything moves on.
Step two
Hospital-grade clean
Cleaned with non-toxic, child-safe disinfectant — safe for little hands and mouths, every single time.
Step three
Pack, seal & deliver
Each toy goes into its own cotton bag, sealed and labelled, then delivered free across Dubai, Abu Dhabi, Sharjah & Ajman.
Fewer toys. Deeper play.
250+ families renting toys monthly — a few great toys at a time, and new ones every month.
From 100/month · free delivery & pickup · cancel anytime.